The Art of Communication : Semiotic Foundations and Strategic Applications

by France) Stockinger Peter

Book Details

Format Hardback or Cased Book

Book Series ISTE Invoiced

ISBN-10 1836690126

ISBN-13 9781836690122

Publisher ISTE Ltd

Imprint ISTE Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 4th, 2025

Print length 352 Pages

Weight 680 grams

Product Classification: Electronics & communications engineering

AI Summary

Ksh 23,750.00

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The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication. Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives. This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.

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