Book Details
Format
Hardback or Cased Book
ISBN-10
0804748136
ISBN-13
9780804748131
Edition
New
Publisher
Stanford University Press
Imprint
Stanford University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 13th, 2004
Print length
277 Pages
Weight
722 grams
Dimensions
23.40 x 16.20 x 2.90 cms
Product Classification:
The arts: general issuesPhilosophyEconomic theory & philosophySales & marketing management
AI Summary
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This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
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