The Advertising Agency (RLE Marketing) : Procedure and Practice
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Get The Advertising Agency (RLE Marketing) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
Creative Demons and How to Slay Them
Ksh 2,350.00
Social Media in the Fashion Industry
Ksh 7,400.00
Promotional Screen Industries
Ksh 7,400.00
Strategic Communication in a Global Crisis
Ksh 25,200.00
The Sounds of Capitalism
Ksh 4,950.00
An Advertiser's Guide to Better Radio Advertising
Ksh 7,400.00
