Strategic Market Management, European Edition
Book Details
Format
Paperback / Softback
ISBN-10
0470059869
ISBN-13
9780470059869
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 26th, 2007
Print length
368 Pages
Weight
622 grams
Dimensions
24.20 x 16.70 x 1.90 cms
Product Classification:
Sales & marketing management
AI Summary
Ksh 9,700.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
Get Strategic Market Management, European Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
Discover books you might love based on this title.
More in This Genre
The Routledge Companion to Strategic Marketing
Ksh 8,800.00
Service Management and Marketing Principles
Ksh 27,900.00
Market Assessment with OR Applications
Ksh 31,500.00
What the New Breed of CMOs Know That You Don't
Ksh 9,900.00
The Routledge Handbook of Corporate Social Responsibility Communication
Ksh 40,500.00
Soft Skills for Human Centered Management and Global Sustainability
Ksh 27,900.00
