Strategic Market Management, European Edition
Book Details
Format
Paperback / Softback
ISBN-10
0470059869
ISBN-13
9780470059869
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 26th, 2007
Print length
368 Pages
Weight
622 grams
Dimensions
24.20 x 16.70 x 1.90 cms
Product Classification:
Sales & marketing management
AI Summary
Ksh 9,700.00
Werezi Extended Catalogue
0 in stock
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Quality
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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
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