Strategic Management in the Hospitality Industry : Pearson New International Edition

by Eliza Ching Yick Tse , Joseph West , Michael Olsen

Book Details

Format Paperback / Softback

ISBN-10 129202741X

ISBN-13 9781292027418

Publisher Pearson Education Limited

Imprint Pearson Education Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 1st, 2013

Print length 368 Pages

Weight 888 grams

Dimensions 21.80 x 27.90 x 1.70 cms

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Ksh 13,550.00

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For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Get Strategic Management in the Hospitality Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.