Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods

by Susanne Royer

Book Details

Format Paperback / Softback

Book Series Routledge Advances in Management and Business Studies

ISBN-10 0415652006

ISBN-13 9780415652001

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 2nd, 2012

Print length 256 Pages

Weight 384 grams

Dimensions 23.00 x 15.80 x 1.40 cms

Product Classification: E-commerce: business aspects Sales & marketing

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Ksh 8,800.00

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Get Strategic Management and Online Selling by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.