Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Book Details
Format
Paperback / Softback
ISBN-10
1292745274
ISBN-13
9781292745275
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 24th, 2025
Print length
672 Pages
Weight
1,419 grams
Dimensions
27.50 x 21.50 x 2.30 cms
Product Classification:
Corporate financeBusiness strategy
AI Summary
Ksh 13,800.00
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Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
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