Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

by Forest David , Fred David , Meredith David

Book Details

Format Paperback / Softback

ISBN-10 1292745274

ISBN-13 9781292745275

Publisher Pearson Education Limited

Imprint Pearson Education Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 24th, 2025

Print length 672 Pages

Weight 1,419 grams

Dimensions 27.50 x 21.50 x 2.30 cms

Product Classification: Corporate finance Business strategy

AI Summary

Ksh 13,800.00

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Get Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.