Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Book Details
Format
Paperback / Softback
ISBN-10
1789384303
ISBN-13
9781789384307
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2021
Print length
176 Pages
Weight
342 grams
Dimensions
17.00 x 24.40 x 1.40 cms
Product Classification:
Cognition & cognitive psychologyAdvertisingMarket researchAdvertising industry
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Ksh 4,500.00
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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
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