Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Book Details
Format
Paperback / Softback
ISBN-10
1789384303
ISBN-13
9781789384307
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2021
Print length
176 Pages
Weight
342 grams
Dimensions
17.00 x 24.40 x 1.40 cms
Product Classification:
Cognition & cognitive psychologyAdvertisingMarket researchAdvertising industry
AI Summary
Ksh 4,500.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Get Strategic Advertising Mechanisms by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Intellect and it has pages.
Discover books you might love based on this title.
More in This Genre
Knowledge in a Nutshell: Cognitive Psychology
Ksh 1,500.00
The Palgrave Handbook of Motivation for Language Learning
Ksh 39,600.00
Zur kognitiven Seite phobischer Aengste
Ksh 11,150.00
Comparative Cognition
Ksh 27,000.00
Introduction to Advertising
Ksh 31,500.00
The Psychology of Flavour
Ksh 19,550.00
