Book Details
Format
Paperback / Softback
ISBN-10
1718228120
ISBN-13
9781718228122
Edition
Sixth Edition
Publisher
Human Kinetics Publishers
Imprint
Human Kinetics
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 10th, 2025
Print length
440 Pages
AI Summary
Ksh 21,600.00
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Empower future sport marketers with a modern guide that delves into technology-driven innovations, strategic data analytics, digital communication channels, and adaptive sales tactics in sports. Interactive projects and multimedia resources blend theory with hands-on practice to prepare students for a dynamic industry.
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