Speaking of Health : Assessing Health Communication Strategies for Diverse Populations

by Board on Neuroscience and Behavioral Health , Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse , Institute of Medicine , National Academy of Sciences , National Research Council

Book Details

Format Hardback or Cased Book

ISBN-10 0309072719

ISBN-13 9780309072717

Publisher National Academies Press

Imprint National Academies Press

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 1st, 2002

Print length 380 Pages

Weight 771 grams

Dimensions 22.90 x 15.20 x 2.90 cms

Product Classification: Communication studies Public health & preventive medicine

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Ksh 14,400.00

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Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.

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