Social Media Marketing : Theories and Applications

3 Revised edition

by Stephan Dahl

Book Details

Format Paperback / Softback

ISBN-10 1529720826

ISBN-13 9781529720822

Edition 3 Revised edition

Publisher Sage Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 27th, 2021

Print length 312 Pages

Weight 580 grams

Dimensions 23.80 x 23.30 x 2.10 cms

Product Classification: Sales & marketing

AI Summary

Ksh 11,150.00

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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.

This text is essential reading for all marketing students, researchers and practitioners today.

Get Social Media Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.