Service Management and Marketing : Managing the Service Profit Logic
Book Details
Format
Paperback / Softback
ISBN-10
1118921445
ISBN-13
9781118921449
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 10th, 2015
Print length
544 Pages
Weight
1,058 grams
Dimensions
23.70 x 18.90 x 2.20 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 10,400.00
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* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
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