Service Innovation
Book Details
Format
Paperback / Softback
ISBN-10
1631574957
ISBN-13
9781631574955
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2016
Print length
174 Pages
Weight
254 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Service industries
AI Summary
Ksh 3,350.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
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