Sensory Marketing : Theoretical and Empirical Grounds

by Bertil Hulten

Book Details

Format Hardback or Cased Book

Book Series Routledge Interpretive Marketing Research

ISBN-10 1138914622

ISBN-13 9781138914629

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 2nd, 2015

Print length 404 Pages

Weight 718 grams

Dimensions 16.10 x 23.50 x 2.90 cms

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Ksh 28,800.00

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers'' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Get Sensory Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.