Sensory Marketing : Theoretical and Empirical Grounds

by Bertil Hulten

Book Details

Format Paperback / Softback

Book Series Routledge Interpretive Marketing Research

ISBN-10 1138041017

ISBN-13 9781138041011

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 10th, 2017

Print length 404 Pages

Weight 431 grams

Dimensions 21.20 x 14.80 x 2.30 cms

AI Summary

Ksh 10,450.00

Werezi Extended Catalogue 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers'' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Get Sensory Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.