Selling Architectural Ideas

by Tom Porter

Book Details

Format Paperback / Softback

ISBN-10 0419232605

ISBN-13 9780419232605

Publisher Taylor & Francis Ltd

Imprint Spon Press

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 23rd, 1999

Print length 160 Pages

Weight 300 grams

Product Classification: Sales & marketing

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Ksh 15,100.00

Werezi Extended Catalogue 0 in stock

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Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

As ''visual animals'' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words ''communication'' and ''presentation'' with the word ''selling'' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

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