Secrets of Social Media Marketing : How to Use Online Conversations & Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Book Details

Format Paperback / Softback

ISBN-10 1884956858

ISBN-13 9781884956850

Publisher Quill Driver Books, U.S.

Imprint Quill Driver Books, U.S.

Country of Manufacture US

Country of Publication GB

Publication Date Nov 1st, 2008

Print length 290 Pages

Weight 458 grams

Dimensions 15.30 x 22.90 x 2.20 cms

Product Classification: Sales & marketing Retail sector

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Ksh 3,050.00

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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin''s acclaimed and oft-reviewed The New Influencers: A Marketer''s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

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