Book Details
Format
Hardback or Cased Book
ISBN-10
0230271561
ISBN-13
9780230271562
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2011
Print length
192 Pages
Weight
440 grams
Dimensions
24.00 x 15.90 x 1.70 cms
Product Classification:
Business strategyBusiness innovationManagement decision making
AI Summary
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Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
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