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Scaling the Tail: Managing Profitable Growth in Emerging Markets
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Scaling the Tail: Managing Profitable Growth in Emerging Markets

1st ed. 2015

by Andrew Cosgrove , Gerardo R. Ungson , Seung Ho Park

Book Details

Format Hardback or Cased Book
ISBN-10 1137543531
ISBN-13 9781137543530
Edition 1st ed. 2015
Publisher Palgrave Macmillan
Imprint Palgrave Pivot
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 6th, 2015
Print length 163 Pages
Weight 368 grams
Dimensions 22.60 x 14.60 x 2.10 cms
Product Classification: Economic growthDevelopment economics & emerging economiesBusiness strategyInternational business

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Ksh 16,200.00
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Get Scaling the Tail: Managing Profitable Growth in Emerging Markets by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.

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