Routledge Handbook of International Sport Business

Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. Includes cases and authors from the Americas, Europe, Asia, Africa and Australasia.

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

International Sport Business Strategy

Sport Marketing

Sport Economics and Finance

International Sport Law

Sport Media and Communication

Sport Tourism

Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Get Routledge Handbook of International Sport Business by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.