Book Details
Format
Paperback / Softback
ISBN-10
1349361607
ISBN-13
9781349361601
Edition
1st ed. 2010
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 17th, 2008
Print length
190 Pages
Weight
274 grams
Dimensions
20.10 x 26.60 x 1.90 cms
Product Classification:
Cultural studiesSocial groupsSociologySocial work
AI Summary
Ksh 8,100.00
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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
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