Review of Marketing Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0765620928
ISBN-13
9780765620927
Publisher
Emerald Publishing Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2008
Print length
224 Pages
Weight
666 grams
Dimensions
24.60 x 17.40 x 1.60 cms
Product Classification:
Market research
AI Summary
Ksh 30,600.00
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Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
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