Review of Marketing Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0765613042
ISBN-13
9780765613042
Publisher
Emerald Publishing Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2004
Print length
352 Pages
Weight
666 grams
Dimensions
24.60 x 17.40 x 2.30 cms
Product Classification:
Sales & marketing managementMarket research
AI Summary
Ksh 21,600.00
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The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
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