Rethinking the Media Audience : The New Agenda
Book Details
Format
Hardback or Cased Book
ISBN-10
0761950702
ISBN-13
9780761950707
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 31st, 1999
Print length
224 Pages
Weight
506 grams
Dimensions
23.40 x 15.90 x 2.50 cms
Product Classification:
Cultural studiesMedia studies
AI Summary
Ksh 34,000.00
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A summary of the field of audience research. It presents a case for a fresh agenda to account for the role of the media in everyday life.
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
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