Rethinking Chinese Transnational Enterprises : Cultural Affinity and Business Strategies

by Cen Huang , David Ip , Leo Douw

Book Details

Format Paperback / Softback

ISBN-10 1138985333

ISBN-13 9781138985339

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 13th, 2016

Print length 304 Pages

Weight 453 grams

Product Classification: International business Multinationals

AI Summary

Ksh 8,800.00

Werezi Extended Catalogue 0 in stock

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Bringing together a group of scholars and researchers from different fields and disciplines, this book documents and dissects the dynamics of Chinese transnational enterprises throughout the 20th and into the 21st century.

Affinity to the Chinese culture, personalized social networks and a firm control of ownership and management have often been considered the key ingredients for the success of many diaspora Chinese transnational enterprises in South China and Southeast Asia. In view of the recent Asian crisis and the rapid changes imposed by globalization, scholars are increasingly concerned whether these family-owned Chinese transnational enterprises would survive the challenges in the new millennium.

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