Research on the Communication Effects and Mass Media Credibility in China : The Foundational Theory, Evaluation Methods and Empirical Analysis
2022 ed.
by
Guoming Yu
Book Details
Format
Paperback / Softback
ISBN-10
9811962448
ISBN-13
9789811962448
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 31st, 2023
Print length
306 Pages
Product Classification:
Media studiesSociologyBiotechnology
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Ksh 27,000.00
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This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years.
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