Research in International Marketing (RLE International Business)
Book Details
Format
Paperback / Softback
ISBN-10
1138007943
ISBN-13
9781138007949
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 10th, 2014
Print length
388 Pages
Weight
590 grams
Dimensions
15.60 x 23.10 x 2.10 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 9,000.00
Werezi Extended Catalogue
0 in stock
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Quality
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.
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