Renewable Energy Products : Labeling, Production Guidance & Consumer Attitudes
Book Details
Format
Hardback or Cased Book
ISBN-10
1624175651
ISBN-13
9781624175657
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 15th, 2013
Print length
110 Pages
Weight
314 grams
Dimensions
23.60 x 15.60 x 1.50 cms
Product Classification:
Energy resourcesAlternative & renewable energy sources & technology
AI Summary
Ksh 30,400.00
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Green marketing -- a marketing strategy highlighting the environmental attributes of a product -- dates back to the 1970s but began to flourish in the early 1990s. More recently, a number of companies using renewable energy in the manufacture of products have begun to communicate renewable energy use directly on product packaging, relying either on a logo or some combination of text and imagery. This book describes the experience of companies that communicate to consumers that products are "made with renewable energy." Corporate commitments to using renewable energy, and communicating that commitment on product packaging and through other means, could play an important role in educating consumers about the availability and feasibility of using renewable energy as an alternative energy source.
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