Radio Active : Advertising and Consumer Activism, 1935-1947
Book Details
Format
Paperback / Softback
ISBN-10
0520235908
ISBN-13
9780520235908
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 17th, 2004
Print length
250 Pages
Weight
390 grams
Dimensions
15.20 x 22.90 x 1.80 cms
Product Classification:
ConsumerismAdvertising
AI Summary
Ksh 5,400.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.
Get Radio Active by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by University of California Press and it has pages.
Discover books you might love based on this title.
More in This Genre
Household Demand for Consumer Goods in Developing Countries
Ksh 7,650.00
Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Ksh 17,100.00
Die Entwicklung Von Markennamen Im Rahmen Der Neuproduktplanung
Ksh 10,200.00
Global Advertising, Attitudes, and Audiences
Ksh 10,600.00
Consumer Behaviour and Material Culture in Britain, 1660-1760
Ksh 10,950.00
Advertising Organizations and Publications
Ksh 9,150.00
