Qualitative Research Methods for Business Students : A Global Approach
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Key features include:
- Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
- Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.
Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland
Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
Get Qualitative Research Methods for Business Students by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
Systematic Approaches to a Successful Literature Review
Ksh 6,850.00
Narratives of Doctoral Studies in Science Education
Ksh 18,900.00
Early Language Learning
Ksh 6,850.00
Understanding Longitudinal Data
Ksh 21,250.00
An Introduction to W. E. B. Du Bois
Ksh 7,550.00
Library and Information Science Research through a Qualitative Lens
Ksh 27,500.00
