Qualitative Research in Business and Management

4 Revised edition

by Michael D Myers

Book Details

Format Paperback / Softback

ISBN-10 1529667267

ISBN-13 9781529667264

Edition 4 Revised edition

Publisher Sage Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 1st, 2025

Print length 344 Pages

Weight 594 grams

Dimensions 18.80 x 24.60 x 1.80 cms

Product Classification: Research methods: general Business & management

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Ksh 8,100.00

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This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.

Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.

Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.

Get Qualitative Research in Business and Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.