Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies
by
Rajagopal
Book Details
Format
Paperback / Softback
ISBN-10
1949991016
ISBN-13
9781949991017
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2019
Print length
196 Pages
Weight
272 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Behavioural economicsManagement decision makingMarket research
AI Summary
Ksh 4,050.00
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Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
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