Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1st ed. 2022
Book Details
Format
Paperback / Softback
ISBN-10
3031072952
ISBN-13
9783031072956
Edition
1st ed. 2022
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 7th, 2023
Print length
244 Pages
Product Classification:
Public administrationInternational businessSales & marketing
AI Summary
Ksh 16,200.00
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In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.
Get Public Sector Marketing Communications Volume I by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
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