Public Relations Metrics : Research and Evaluation

Book Details

Format Paperback / Softback

Book Series Routledge Communication Series

ISBN-10 0805862730

ISBN-13 9780805862737

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture US

Country of Publication GB

Publication Date May 28th, 2008

Print length 348 Pages

Weight 466 grams

Dimensions 22.60 x 15.60 x 1.80 cms

Product Classification: Communication studies Public relations

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Ksh 10,950.00

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Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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