Public Relations and the Power of Creativity : Strategic Opportunities, Innovation and Critical Challenges
Book Details
Format
Hardback or Cased Book
ISBN-10
1787692922
ISBN-13
9781787692923
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2018
Print length
256 Pages
Weight
478 grams
Dimensions
17.10 x 39.00 x 1.60 cms
Product Classification:
Business strategyPublic relations
AI Summary
Ksh 14,200.00
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This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
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