Psychology of the Consumer and Its Development : An Introduction

Softcover reprint of the original 1st ed. 1999

by Robert C. Webb

Book Details

Format Paperback / Softback

Book Series The Springer Series in Adult Development and Aging

ISBN-10 1461371589

ISBN-13 9781461371588

Edition Softcover reprint of the original 1st ed. 1999

Publisher Springer-Verlag New York Inc.

Imprint Springer-Verlag New York Inc.

Country of Manufacture US

Country of Publication GB

Publication Date Oct 23rd, 2012

Print length 362 Pages

Product Classification: Cognition & cognitive psychology The self, ego, identity, personality

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Ksh 19,800.00

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Get Psychology of the Consumer and Its Development by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag New York Inc. and it has pages.