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Presidential Campaigns in the Age of Social Media
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Presidential Campaigns in the Age of Social Media : Clinton and Trump

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by Mark J. Glantz , William L. Benoit

Book Details

Format Hardback or Cased Book
ISBN-10 1433168227
ISBN-13 9781433168222
Edition New
Publisher Peter Lang Publishing Inc
Imprint Peter Lang Publishing Inc
Country of Manufacture US
Country of Publication GB
Publication Date Dec 17th, 2019
Print length 170 Pages
Weight 384 grams
Dimensions 15.50 x 22.90 x 1.70 cms
Product Classification: Elections & referendaPolitical leaders & leadershipCentral government policies

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Ksh 13,950.00
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This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

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