Practical Web Analytics for User Experience : How Analytics Can Help You Understand Your Users
Book Details
Format
Paperback / Softback
ISBN-10
0124046193
ISBN-13
9780124046191
Publisher
Elsevier Science & Technology
Imprint
Morgan Kaufmann Publishers In
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 14th, 2013
Print length
256 Pages
Weight
510 grams
Dimensions
23.40 x 19.20 x 1.20 cms
Product Classification:
Artificial intelligence
AI Summary
Ksh 5,950.00
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Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.
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