Point of Sale : Analyzing Media Retail
Book Details
Format
Paperback / Softback
ISBN-10
0813595525
ISBN-13
9780813595528
Publisher
Rutgers University Press
Imprint
Rutgers University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 13th, 2019
Print length
300 Pages
Weight
430 grams
Dimensions
22.50 x 14.80 x 1.80 cms
Product Classification:
Theatre managementMedia studiesSales & marketingMedia, information & communication industries
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Ksh 5,750.00
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Offers the first significant attempt to centre media retail as a vital component in the study of popular culture. This book brings together fifteen essays by media scholars that explore both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.
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