Persuasion : The art of influencing people

It pays to be persuasive.

From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life. 

What would it be like to get people to do what youwant, when you want?

Imagine a ‘better you'' who''s incredibly persuasive:you charm effortlessly, you gain trust quickly, you''re more influential and youwin people over easily.

Think that sounds impossible? It''s not. It''scompletely possible with Persuasion.

This definitive and indispensable guide topersuasion and influence, based on studying the behaviours and mindsets of themost persuasive people around. James Borg''s Persuasion will give you the magicformula to mastering the power of persuasion – the ultimate way to achievesuccess in work and life.