Origination : The Geographies of Brands and Branding
by
Andy Pike
Book Details
Format
Hardback or Cased Book
Book Series
RGS-IBG Book Series
ISBN-10
1118556380
ISBN-13
9781118556382
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
MY
Country of Publication
GB
Publication Date
May 12th, 2015
Print length
248 Pages
Weight
458 grams
Dimensions
23.60 x 16.00 x 1.80 cms
Product Classification:
Material cultureGlobalizationSociologySales & marketing
AI Summary
Ksh 10,800.00
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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
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