Organizing Marketing and Sales : Mastering Contemporary B2B Challenges
Book Details
Format
Hardback or Cased Book
ISBN-10
1787549690
ISBN-13
9781787549692
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 29th, 2018
Print length
368 Pages
Weight
698 grams
Dimensions
24.70 x 17.60 x 2.60 cms
Product Classification:
Business strategySales & marketing
AI Summary
Ksh 13,850.00
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Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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