On the Marketisation and Marketing of Higher Education

This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education.

This book was originally published as a special issue of the Journal of Marketing Management.

Get On the Marketisation and Marketing of Higher Education by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.