Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Book Details

Format Paperback / Softback

ISBN-10 0323856152

ISBN-13 9780323856157

Publisher Elsevier Science & Technology

Imprint Academic Press Inc

Country of Manufacture NL

Country of Publication GB

Publication Date Apr 17th, 2023

Print length 400 Pages

Weight 1,090 grams

Dimensions 27.30 x 21.40 x 2.40 cms

Product Classification: Sales & marketing Dietetics & nutrition Food & beverage technology

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Ksh 20,700.00

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**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024**Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

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