New Perspectives on Critical Marketing and Consumer Society
Book Details
Format
Paperback / Softback
ISBN-10
1839095571
ISBN-13
9781839095573
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 1st, 2021
Print length
252 Pages
Weight
452 grams
Dimensions
17.10 x 32.00 x 1.80 cms
Product Classification:
Sales & marketing managementSales & marketingAdvertising
AI Summary
Ksh 7,650.00
Manufactured on Demand
0 in stock
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Quality
Fast
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
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