New Insights on Trust in Business-to-Business Relationships : A Multi-Perspective Approach
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1838670637
ISBN-13
9781838670634
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2019
Print length
184 Pages
Weight
384 grams
Dimensions
15.90 x 23.70 x 1.80 cms
Product Classification:
Sales & marketing managementPurchasing & supply managementSales & marketing
AI Summary
Ksh 13,500.00
Manufactured on Demand
0 in stock
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Quality
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New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
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