National Cultures and International Competition : The Experience of Schering AG, 1851-1950
Book Details
Format
Hardback or Cased Book
ISBN-10
0521814812
ISBN-13
9780521814812
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 7th, 2002
Print length
432 Pages
Weight
734 grams
Dimensions
22.90 x 15.20 x 2.90 cms
Product Classification:
Economic historyBusiness competition
AI Summary
Ksh 7,400.00
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This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950.
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