National Cultures and International Competition : The Experience of Schering AG, 1851–1950
Book Details
Format
Paperback / Softback
ISBN-10
0521101212
ISBN-13
9780521101219
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 12th, 2009
Print length
436 Pages
Weight
630 grams
Dimensions
22.90 x 15.20 x 2.40 cms
Product Classification:
Economic historyBusiness competition
AI Summary
Ksh 7,400.00
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This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950.
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