Nachhaltigkeits-Marketing : Ein globaler Ansatz
Book Details
Format
Paperback / Softback
ISBN-10
3527507647
ISBN-13
9783527507641
Publisher
Wiley-VCH Verlag GmbH
Imprint
Blackwell Verlag GmbH
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Apr 1st, 2026
Print length
400 Pages
Dimensions
24.00 x 17.00 x 17.00 cms
Product Classification:
Business & management
AI Summary
Ksh 6,300.00
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Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision fur das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.
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