Myths of Marketing : Banish the Misconceptions and Become a Great Marketer
by
Grant Leboff
Book Details
Format
Paperback / Softback
Book Series
Business Myths
ISBN-10
0749483911
ISBN-13
9780749483913
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2020
Print length
224 Pages
Weight
388 grams
Dimensions
23.60 x 16.30 x 1.40 cms
Product Classification:
Business innovationSales & marketing managementSales & marketing
AI Summary
Ksh 3,600.00
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Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
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